For this year's Q1 campaign, we leaned into the new year resolution from a different perspective; what if you worked out your creative muscles?    

 

As the Director of Content Operations, I was tasked with overseeing ideation, concepting, delivery timelines, budgets, sourcing an agency to work with, and inter-departmental communication. By the end, we delivered these assets, among others:

 

•  16 affiliate banners

•  Blog images and copy

•  24 static images and 2 videos for organic social posts       

•  82 static images and 38 videos for paid social posts

•  Custom campaign landing page